Certified Medical Interpreter (CMI) Practice Exam

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What effect does rating a product on Yelp! significantly higher have on sales?

No change in sales
A decrease in customer interest
A 33% increase in sales
A 50% increase in customer dissatisfaction

The correct answer is: A 33% increase in sales

Rating a product significantly higher on platforms like Yelp! can substantially influence consumer behavior and ultimately lead to increased sales. When businesses receive positive reviews, these ratings act as a form of social proof, enhancing the product's credibility and attractiveness. Research indicates that a higher rating can correlate with a significant increase in sales. Specifically, a 33% increase often reflects the powerful impact of positive customer feedback on potential buyers. Consumers typically perceive products with higher ratings as more trustworthy, which can lead to not just higher sales figures but also a boost in customer referrals and repeat business. In essence, favorable ratings create a more appealing image of the product, encouraging more people to make a purchase, thus demonstrating the direct link between positive online ratings and increased sales performance.